![The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]](https://img.transistor.fm/CLNjT-7qNaQ6B6xG-nULLXsSlph8NzeGpmJQ3jcw5XY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODkv/MTcxMTk0NDYwMy1h/cnR3b3JrLmpwZw.jpg "The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]")
The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]
Description
Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.
👉 Listen to the podcast to know about:-
01:34 - Change in focus post-Covid: from offline to online
08:06 - Must-dos for building an e-commerce-enabled website
12:01 - Customer segmentation strategy
14:28 – E-mail marketing and managing the analytics
26:03 – Using performance marketing to drive traffic
đź“„ Click here to read the transcript
Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!
![How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]](https://img.transistor.fm/n83qJmWitbLFEX7G9U2ZvWSz4KnSkqa6zSdZIAo4KX8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDIv/MTcxMTk0NDc0Ny1h/cnR3b3JrLmpwZw.jpg "How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]")
![Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]](https://img.transistor.fm/Niat82Ygam0UH8O7vjl6YE6FWJwFDRgieFiSft0lh30/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDEv/MTcxMTk0NDc0Ny1h/cnR3b3JrLmpwZw.jpg "Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]")
![How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]](https://img.transistor.fm/TvkgBMl65AsheF7dLzNQPWJWDgkBQGfqiRBzimLKVgM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDAv/MTcxMTk0NDc0OC1h/cnR3b3JrLmpwZw.jpg "How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]")
![Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]](https://img.transistor.fm/3rBYE8R_zai0HJR4KGvCt5xf9g1aXUWbf3oJnEujUTQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTkv/MTcxMTk0NDc0MS1h/cnR3b3JrLmpwZw.jpg "Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]")
![Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]](https://img.transistor.fm/rG9-7AIHPtSTCnRye2OAlpSkanZXWdmHBX-CBBIC-ck/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTgv/MTcxMTk0NDcyMS1h/cnR3b3JrLmpwZw.jpg "Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]")
![How to define your market [S02, #14]](https://img.transistor.fm/0kxZ1twlp7hMtf0bPKDf4gmfe1AkUbVDRw8TYV16FMs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTcv/MTcxMTk0NDY5My1h/cnR3b3JrLmpwZw.jpg "How to define your market [S02, #14]")
![Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]](https://img.transistor.fm/6FHse5iZ9ow4eMq35G8nHnI7hAvz0vZDAj9tSTVvMRo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTYv/MTcxMTk0NDY5MS1h/cnR3b3JrLmpwZw.jpg "Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]")
![Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]](https://img.transistor.fm/o5u3Bgov2CsFkqBDaQcjABnny48rhqr6jhA3kbWBwsA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTUv/MTcxMTk0NDY4OC1h/cnR3b3JrLmpwZw.jpg "Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]")
![A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]](https://img.transistor.fm/-yWaifG6IjQFDIJ_ulTGmwDV_0hkQhkN-b9rZgEHv84/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTQv/MTcxMTk0NDY1My1h/cnR3b3JrLmpwZw.jpg "A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]")
![Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]](https://img.transistor.fm/-4ckozzoWjsgkaX2cY4EBGgZmJAaxQwMWo03LuJr-04/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTMv/MTcxMTk0NDYzMy1h/cnR3b3JrLmpwZw.jpg "Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]")
![Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]](https://img.transistor.fm/DI19HbHZU0qAyFgEx2NtN4K7lmnpzrtC62NPLg2Ijcs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTIv/MTcxMTk0NDYzNS1h/cnR3b3JrLmpwZw.jpg "Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]")
![What new-age brands are getting wrong [S02, #8]](https://img.transistor.fm/3VW5jtE2AP2faPl2ELQMM7_SGw-x2bBus5fXiA4_Cmk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTEv/MTcxMTk0NDYyMy1h/cnR3b3JrLmpwZw.jpg "What new-age brands are getting wrong [S02, #8]")
![What makes iconic brands iconic [S02, #7]](https://img.transistor.fm/GHy4VAO0C4Rag_HYH3TvUV_mMsr76zlvSOdn6_7rTic/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTAv/MTcxMTk0NDYyMi1h/cnR3b3JrLmpwZw.jpg "What makes iconic brands iconic [S02, #7]")
![Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]](https://img.transistor.fm/RyzMgHSg6s_fo2I73HzutXvg8-ZrpI18kaR_dZe62vU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODgv/MTcxMTk0NDYwMy1h/cnR3b3JrLmpwZw.jpg "Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]")
![How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]](https://img.transistor.fm/aFHcY2-W5l_Ah3l7EfDaWe2sNCCbFnTEvaDlaiwJfMA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODcv/MTcxMTk0NDU5MC1h/cnR3b3JrLmpwZw.jpg "How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]")
![How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]](https://img.transistor.fm/p-ISJwfAY00c6JztlajFyDNAgjW-zGNXS1ZN-9Xc2BM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODYv/MTcxMTk0NDU4MS1h/cnR3b3JrLmpwZw.jpg "How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]")
United States
